Privacy Policy

Effective Date: December 19, 2025

Niubang Technology Limited, a company incorporated in the Hong Kong Special Administrative Region (hereinafter referred to as "we", "us" or "NeoBund"), attaches great importance to the protection of user personal information and will diligently and prudently protect the security of user personal information. When you register, log in to, or use (collectively referred to as "use") the website www.neobund.ai and any client applications provided through this website (collectively referred to as the "Official Website") and related AI marketing video generation products and services (collectively referred to as the "Services"), the personal information you actively provide and the personal information we collect through automated means during your use of the Official Website and related products and services are referred to as "User Personal Information".

Please note that information that cannot identify your personal identity alone or in combination with other information and is unrelated to you does not constitute your personal information in the legal sense. When your information can identify your personal identity alone or in combination with other information, or when we combine data that cannot be linked to any specific individual with your other personal information, such information will be treated and protected as your personal information in accordance with this Privacy Policy during the period of combination. It should be clarified that personal information does not include anonymized information.

We will collect, use, store, transfer and protect User Personal Information in accordance with the relevant provisions of this Privacy Policy. We hope to introduce to you our handling methods of User Personal Information through this Privacy Policy, so we recommend that you read and fully understand all contents of this Privacy Policy carefully. Important provisions such as limitation and exemption of liability clauses are highlighted in bold for your attention.

If you do not agree with this Privacy Policy, we cannot provide you with complete Services, and you should immediately stop using the Official Website and related Services. When you choose to use the Official Website and related Services, you are deemed to have accepted and acknowledged that we will process your relevant information in accordance with this Privacy Policy.

This Privacy Policy will help you understand:

How We Collect and Use User Personal Information
Use of Cookies and Similar Technologies
How We Store User Personal Information
Partners Involved in Data Use and Transfer and Public Disclosure of User Personal Information
How We Protect the Security of User Personal Information
Management of User Personal Information
Terms for Minors' Use
Revision and Notification of Privacy Policy
Scope of Application
How to Contact Us

## 1. How We Collect and Use User Personal Information

### 1.1 User Personal Information We Directly Collect and Use

We will collect User Personal Information that you actively provide when using the Official Website and related Services in the following scenarios and business activities:

#### 1.1.1 When You Register and Log in to Your Official Website Account

(1) To use the Services of the Official Website, you need to log in with a registered Official Website account. When registering an account on the Official Website, you can create an account through an email address or mobile phone number and set a password that meets security requirements by yourself. We will verify the validity of your identity by sending an email verification code or SMS verification code. Collecting such information is to help you complete registration and login.

(2) If you log in to the NeoBund Official Website using a Google account or associate and bind a Google account with your NeoBund account, you authorize NeoBund to obtain relevant registration information from your Google account, including but not limited to account ID, name, avatar, bound email address, etc. If you log in through a Google account or use NeoBund Services by means of account association, you agree to synchronously authorize NeoBund with the original account information so that you can quickly log in and use the related Services of the Official Website.

(3) You can retrieve your account through the account recovery function. To ensure the security of your account, we may require you to fill in relevant information for verification when retrieving your account, including email verification code or mobile phone verification code.

#### 1.1.2 When You Order and Activate the Use of Official Website Services

We currently do not require users to conduct real-name authentication. You do not need to provide additional identity information before ordering or activating any service provided by the Official Website.

#### 1.1.3 When You Browse and Use the Official Website

To ensure the normal operation and operational security of the website and Services, protect the legitimate interests of you, other users or the public from losses, prevent network attacks and intrusion risks, and more accurately identify violations of laws and regulations or NeoBund related agreements and service rules, we will collect necessary information for maintaining the safe and stable operation of products or Services, including your device hardware model, operating system type and version number, IP address, software version number, browser type and version, resolution, time zone and language and other device information, as well as network access method and type information. Please understand that such information is the basic information that must be collected for us to provide Services and ensure the normal operation and network security of the Services.

#### 1.1.4 When You Use the Official Website Customer Support Service

We may collect your user account information, consultation records, fault reporting records and troubleshooting processes for user faults generated by your use of the Official Website and related Services. We will record and analyze such information to respond to your help requests more timely and improve our Services.

#### 1.1.5 Use Related to AI Model Training

You understand and agree that we will not use any materials you upload to the Official Website (including but not limited to pictures, videos, audios, scripts, brand logos, etc.) to train and optimize NeoBund's AI models. Our AI model training data comes from content generated by NeoBund itself and legitimate public data.

Meanwhile, the copyright of all content you generate through the Services (including but not limited to videos, scripts, voice-overs, subtitles, etc.) belongs to NeoBund. **Your use of the Services constitutes your consent that we may use the content you generate to train and optimize NeoBund's AI models to continuously improve our service quality and AI generation effects.**

### 1.2 User Personal Information We May Obtain from Third Parties

To provide you with better, superior and more personalized services, or to jointly provide services for you, or for the purpose of preventing Internet fraud, our partners will share your personal information with us in accordance with legal provisions, agreements with you or with your consent. We will protect the security of your personal information in accordance with relevant laws and regulations and/or as necessary for the identity authentication function, using industry-standard methods and our best commercial efforts.

Currently, we only obtain relevant information authorized by you when logging in through a Google account from Google.

### 1.3 Handling of Changes in the Purpose of Collecting and Using User Personal Information

Please understand that as our business develops, the functions or services we provide may be adjusted and changed. In principle, when new functions or services are related to the functions or services we currently provide, the collection and use of User Personal Information will have a direct or reasonable correlation with the original processing purpose. In scenarios where there is no direct or reasonable correlation with the original processing purpose, we will separately inform and explain to you and obtain your consent in accordance with the requirements of laws, regulations and national standards by means of page prompts, interactive processes, agreement confirmation, etc. when collecting and using your personal information.

### 1.4 Customer Data

Please understand that Customer Data is different from User Personal Information, and the Official Website will handle it as follows:

4.1 Data that you collect, store, use, process, transmit, provide, analyze, transfer, distribute, disclose and/or delete and otherwise process ("Process") through the Services provided by the Official Website (excluding third-party services) is Customer Data ("Customer Data"), including the materials you upload and the generated video content.

4.2 You shall be responsible for the source and content of Customer Data. We remind you to carefully judge the legality of the source and content of the data. You shall ensure that the processing of such data using the Official Website and Services complies with the requirements of relevant laws and regulations, and there are no illegal or irregular acts, infringements or breaches of contracts with third parties, nor will the data be used for illegal or irregular purposes. All consequences and liabilities arising from the content of Customer Data and your data processing activities violating laws, regulations, departmental rules or national policies shall be borne by you alone.

## 2. Use of Cookies and Similar Technologies

Cookies and similar technologies are commonly used technologies on the Internet. When you use the Official Website, we will only use necessary cookies to **remember your login status** to help you save the steps and processes of repeatedly filling in account information and entering login credentials.

We also use third-party cookies provided by Google Analytics to analyze user behavior and optimize our Services. Google Analytics will collect anonymized information such as your IP address, browser type, access time, and page browsing records.

We promise that we will not use your personal information collected through cookies or similar technologies for any purposes other than those stated in this Privacy Policy.

You can refuse or manage cookies through browser settings. However, please note that if you disable cookies, you may not be able to enjoy the best service experience, and the availability of certain functions may be affected, especially you will not be able to stay logged in. We currently do not provide a dedicated cookie management function on the Official Website.

## 3. How We Store User Personal Information

### 3.1 Location of Information Storage

We use Amazon Web Services (AWS) to store all user data.

### 3.2 Storage Period

- **Account information**: Permanently stored until you cancel your account.

- **Uploaded materials**: Permanently stored until you cancel your account or actively delete them.

- **Generated videos**: Permanently stored until you cancel your account or actively delete them.

- **Payment information**: Completely processed and stored by third-party payment institutions (Stripe, AirWallex). We do not directly store any payment-related information.

- **Usage behavior data**: Processed and stored by third-party tools such as Google Analytics. We do not directly store them.

We will back up your data. The backup data is stored on AWS cloud services, and the storage period is consistent with the main data.

## 4. Partners Involved in Data Use and Transfer and Public Disclosure of User Personal Information

### 4.1 Partners Involved in Data Use

#### 4.1.1 Principles

(1) Legality Principle: When data use activities are involved in the process of cooperation with partners, they must have a legal purpose and meet the legal legitimacy basis. If the partner's use of information no longer complies with the legality principle, it shall no longer use your personal information, or use it after obtaining the corresponding legitimacy basis.

(2) Justification and Minimum Necessity Principle: Data use must have a legitimate purpose and be limited to what is necessary to achieve the purpose.

(3) Security and Prudence Principle: We will prudently evaluate the purpose of partners' use of data, conduct a comprehensive assessment of the security capabilities of these partners, and require them to abide by cooperative legal agreements. We will strictly monitor the security of Software Development Kits (SDKs) and Application Programming Interfaces (APIs) through which partners obtain information to protect data security.

#### 4.1.2 Scope of Partners and Data Sharing Situation

We only share your personal information with the following necessary third-party partners, and only within the scope necessary for providing Services:

(1) **Cloud Service Provider**: Amazon Web Services (AWS), used to store and process all your user data, including account information, uploaded materials and generated videos.

(2) **Data Analysis Tool**: Google Analytics, used to analyze user behavior to optimize our Services. The collected information is anonymized device and access information.

(3) **Payment Institutions**: Stripe, AirWallex, used to process your payment transactions. The payment process is completely handled by third-party payment institutions, and we do not store any sensitive payment information.

### 4.2 Transfer of User Personal Information

We will not transfer User Personal Information to any other third parties except in the following circumstances:

4.2.1 Based on your written request and in compliance with the conditions stipulated by the Cyberspace Administration of China, we will provide you with a way to transfer.

4.2.2 After obtaining your explicit consent, we will transfer User Personal Information to other third parties.

4.2.3 In the event of a change in the operating entity of the Official Website, merger, acquisition or bankruptcy liquidation, if the transfer of User Personal Information is involved, user data will be transferred as part of the assets. We will inform you of the relevant situation in accordance with the law, and require the new company or organization holding your information to continue to be bound by this Privacy Policy or continue to protect your information in accordance with security standards not lower than those required by this Privacy Policy. Otherwise, we will require the company or organization to re-seek your authorization and consent. In case of bankruptcy without a data recipient, we will delete your information.

### 4.3 Public Disclosure of User Personal Information

In principle, we will not publicly disclose User Personal Information unless we obtain your explicit consent or follow the disclosure required by national laws and regulations.

(1) With your explicit consent or based on your active choice, we may publicly disclose your personal information;

(2) To protect the personal and property safety of NeoBund users or the public from infringement, we may disclose your personal information in accordance with applicable laws or NeoBund related agreements and rules.

### 4.4 Exceptions to Obtaining Authorization and Consent

Please understand that in the following circumstances, in accordance with laws, regulations and relevant national standards, we do not need to obtain your prior authorization and consent to collect and use your personal information:

(1) Related to our performance of obligations stipulated by laws and regulations;

(2) Directly related to national security and national defense security;

(3) Directly related to public safety, public health and major public interests;

(4) Directly related to criminal investigation, prosecution, trial and judgment enforcement;

(5) For the purpose of protecting the major legitimate rights and interests such as life and property of you or others but it is difficult to obtain the authorization and consent of the person;

(6) Personal information that you disclose to the public on your own;

(7) Necessary for signing and performing a contract according to the requirements of the personal information subject;

(8) Your personal information collected from legally publicly disclosed information, such as legal news reports, government information disclosure and other channels;

(9) Necessary for maintaining the safe and stable operation of software and related services, such as discovering and handling faults of software and related services;

(10) Necessary for carrying out legitimate news reporting;

(11) Necessary for academic research institutions to carry out statistical or academic research based on public interests, and when providing academic research or descriptive results to the outside world, de-identify the personal information contained in the results;

(12) Other circumstances stipulated by laws and regulations.

## 5. How We Protect the Security of User Personal Information

We attach great importance to the security of User Personal Information and will strive to take reasonable security measures (including technical and management aspects) to protect your information from improper use or unauthorized access, public disclosure, use, modification, damage, loss or leakage.
We will use reasonable and feasible means such as encryption technology not lower than the industry standard and anonymization to protect your information, including technical measures such as **transmission encryption (HTTPS), storage encryption, access control, firewalls, intrusion detection**, and use security protection mechanisms to minimize the possibility of your information being maliciously attacked.
We will establish a dedicated information security department, information security management systems and processes to ensure the security of your information. We adopt strict management measures such as **employee permission management, data security training, and regular security audits** to ensure that only authorized personnel can access your information, and conduct security audits on data and technology in a timely manner in accordance with the company's relevant internal management systems.
Although the above reasonable and effective measures have been taken and the standards required by relevant laws and regulations have been complied with, please understand that due to the limitations of technology and various possible malicious means, in the Internet industry, even if all possible security measures are strengthened, it is impossible to always guarantee 100% information security. We will do our best to ensure the security of the information you provide to us. You understand and acknowledge that the systems and communication networks you use to access our Services may have problems due to factors beyond our control. Therefore, we strongly recommend that you take active measures to protect the security of User Personal Information, including but not limited to using complex passwords, changing passwords regularly, and not disclosing your account password and other information to others.
We will formulate emergency response plans and immediately launch emergency plans when User Personal Information security incidents occur, striving to prevent the expansion of the impact and consequences of such security incidents. Once a User Personal Information security incident (leakage, loss, etc.) occurs, we will promptly inform you in accordance with the requirements of laws and regulations: the basic situation and possible impact of the security incident, the disposal measures we have taken or will take, suggestions for you to independently prevent and reduce risks, and remedial measures for you. We will promptly inform you of the relevant situation of the incident by means of push notifications, emails, etc. When it is difficult to inform you one by one, we will issue an announcement in a reasonable and effective manner. At the same time, we will also report the disposal of User Personal Information security incidents in accordance with the requirements of relevant regulatory authorities.
We specifically remind you that the User Personal Information protection measures provided in this Privacy Policy only apply to the Official Website and related Services. Once you leave the Official Website and related Services and browse or use other websites, products, services and content resources, we have no ability or obligation to protect any information you submit on software or websites outside the Official Website and related Services, regardless of whether you log in, browse or use the above software or websites based on links or guidance from the Official Website.

## 6. Management of User Personal Information

We attach great importance to the management of User Personal Information and legally protect your rights to access, copy, correct, supplement, delete, withdraw authorization and consent, cancel your account, file complaints and reports regarding your information, so that you have the ability to protect your privacy and information security.

### 6.1 Your Rights in User Personal Information Processing Activities

After you complete the account registration and login on the Official Website and conduct reasonable and necessary identity verification, you can contact us through the **Official Website online customer service** to access, copy, correct, supplement, modify and delete your User Personal Information submitted to the Official Website and related Services.

In general, you can access, copy, correct, supplement, modify and delete the User Personal Information you actively provide. For security and identity verification reasons, you may not be able to independently correct certain initial registration information submitted during registration; if you really need to correct such information, please contact us through the Official Website online customer service. We will review the relevant issues as soon as possible and reply to you in a timely manner after verifying your user identity by dedicated personnel.

In the following circumstances, you can submit a request to delete User Personal Information to us:

(1) If the processing purpose has been achieved, cannot be achieved, or is no longer necessary to achieve the processing purpose;

(2) If our processing of User Personal Information violates laws and regulations;

(3) If we collect and use your personal information without obtaining your consent;

(4) If our processing of User Personal Information violates our agreement with you;

(5) If we stop providing products or services, or the retention period of User Personal Information has expired;

(6) If you withdraw your consent;

(7) If we no longer provide services to you;

(8) Other circumstances stipulated by laws and administrative regulations.

### 6.2 Cancellation of Your Account

You can apply to cancel your account by contacting the **Official Website online customer service**. You understand and acknowledge that the act of canceling an account is irreversible. **When you cancel your account, we will immediately delete all information related to your account, including but not limited to account information, uploaded materials, generated videos and all other data, which cannot be recovered.**

### 6.3 Withdrawal or Change of the Scope of Your Authorization and Consent

6.3.1 You understand and agree that each service requires some basic User Personal Information to be completed. In addition to the basic User Personal Information collected for realizing business functions, you can choose to withdraw your authorization or change the scope of your authorization for the collection and use of additional User Personal Information. You can also withdraw all our authorization to continue collecting your personal information by canceling your account.

6.3.2 You understand and agree that when you withdraw your consent or authorization, you will not be able to continue using the services corresponding to the withdrawn consent or authorization, and the Official Website will no longer process your corresponding personal information. However, your decision to withdraw consent or authorization will not affect the personal information processing carried out based on your authorization before the withdrawal.

6.3.3 We currently do not send any marketing information to customers, so you do not need to unsubscribe from marketing information.

### 6.4 How to Obtain a Copy of Your Personal Information

We will provide you with copies of the following types of personal information upon your written request: your basic information and user identity information. Please note that the copies of information we provide to you are limited to the information we directly collect.

### 6.5 Complaints and Reports

You can make complaints or reports in accordance with our publicly announced system. If you believe that your information rights may be infringed, or you find clues of infringement of your information rights, you can contact us by sending an email to **[email protected]** and submitting relevant information and proof of rights. We will reply to your complaints and reports in a timely manner after verification.

### 6.6 Response to Your Above Requests

To ensure security, you may need to provide a written request and prove your identity in other ways. We may first require you to verify your identity in accordance with the "NeoBund Terms of Service" and relevant rules before processing your request. If you are not satisfied with the reply, you can also file a complaint or report through the above channels.

For your reasonable requests, we do not charge fees in principle. However, for requests that are repeated multiple times and exceed reasonable limits, we will charge a certain cost fee depending on the specific situation. For requests that are unreasonably repeated, require excessive technical means, bring risks to the legitimate rights and interests of others, or are impractical, we may refuse them.

You understand and acknowledge that we will not be able to respond to your requests in the following circumstances:

(1) Related to our performance of obligations stipulated by laws and regulations;

(2) Directly related to national security and national defense security;

(3) Directly related to public safety, public health and major public interests;

(4) Directly related to criminal investigation, prosecution, trial and judgment enforcement;

(5) We have sufficient evidence that the subject of User Personal Information has subjective malice or abuses rights;

(6) For the purpose of protecting the major legitimate rights and interests such as life and property of the subject of User Personal Information or other individuals but it is difficult to obtain the consent of the person;

(7) Responding to the request of the subject of User Personal Information will cause serious damage to the legitimate rights and interests of the subject of User Personal Information or other individuals or organizations;

(8) Involving trade secrets.

### 6.7 Notification to You When We Cease Operations

If we cease operations, we will stop collecting User Personal Information, notify you of the cessation of operations in a commercially feasible manner such as individual delivery or announcement, and delete or anonymize the User Personal Information we hold.

## 7. Terms for Minors' Use

We allow minors (under 18 years old) to use our Services.
Our business is to generate AI marketing videos, calling specialized video large models (such as SEEDANCE 2.0). For the protection of minors' personal information, we use the built-in content security protection measures of the large models to prevent the generation of content harmful to minors' physical and mental health.
If you are a minor, we recommend that you read this Privacy Policy accompanied by your guardian and use our Services with the consent of your guardian. If we find that we have collected personal information of a minor without prior verifiable guardian consent, we will try to delete the relevant personal information as soon as possible.

## 8. Revision and Notification of Privacy Policy

To provide you with better services, the Official Website and related Services will be updated and changed from time to time. We will revise this Privacy Policy in a timely manner, and such revisions constitute a part of this Privacy Policy and have the same effect as this Privacy Policy. However, without your explicit consent, we will not reduce your rights under the currently effective Privacy Policy.
After this Privacy Policy is updated, we will publish the updated version on the Official Website. **For major changes, we will require you to re-agree to this Privacy Policy.** If you continue to use the Official Website and related Services, you are deemed to have agreed to accept all contents of the revised Privacy Policy.
Major changes referred to in this Privacy Policy include but are not limited to:

(1) Significant changes in our service model, such as the purpose of processing User Personal Information, the type of User Personal Information processed, the way User Personal Information is used, etc.;

(2) Significant changes in our ownership structure, organizational structure, etc., such as all changes caused by business adjustment, bankruptcy and merger, etc.;

(3) Changes in the main objects of User Personal Information transmission, transfer or public disclosure;

(4) Significant changes in your rights to participate in personal information processing and the way you exercise them;

(5) When our contact information and complaint channels change.

## 9. Scope of Application

This Privacy Policy applies to the AI marketing video generation products and services provided by the Official Website and other products, services or solutions that the company may launch from time to time and include in the scope of Services.
This Privacy Policy does not apply to products or services provided by third parties through the Official Website that have separate privacy policies and are not included in this Privacy Policy ("Third-Party Services"). Your use of these Third-Party Services (including any information containing personal information you provide to these third parties) will be bound by the terms of service and privacy policies of these third parties (rather than this Privacy Policy), and you can submit relevant requests, complaints and reports through the personal information subject request and complaint mechanisms established by them. Please carefully read the terms of the third parties for specific provisions. Please properly protect your personal information and only provide it to third parties when necessary.
It should be specially noted that as a user of the Official Website, if you use the technical services of the Official Website to provide services to your users again, since your customer data belongs to you, you should agree on a privacy policy with your users by yourself. This Privacy Policy is not a substitute for the privacy policy between you and your users.
Sub-accounts of enterprise users do not have independent personal information. All operations and data of sub-accounts are managed by the main account enterprise. The main account enterprise is responsible for managing the permissions and data security of sub-accounts.

## 10. How to Contact Us

If you have any questions, comments or suggestions about the content of this Privacy Policy, or you need to exercise your personal information rights, you can contact us by sending an email to **[email protected]**. In general, we will reply within 15 days. However, you understand and agree that combined with the complexity of your request, the aforementioned reply period may be delayed to 30 days, but we will inform you in writing of the reason for the delay before the expiration of the reply period.